We believe that better [M]easurement leads to better [I]nsight leads to better [D]ecisions leads to better [O]utcomes, but that you must start with the outcomes in mind (top-down) when designing a metrics regime lest you focus on metrics that don't maximize your chances of achieving the outcomes that matter most. That's why we call this concept ODIM instead of MIDO.
We also know that if you emphasize one metric (say Productivity), then performance in some other area(s) will suffer (Quality, Customer Satisfaction). I've been using this concept of balance for some time: Do it fast, Do it well, Do it when expected, Keep doing it. But I've also been adding a fifth "quadrant" that I've named "Do the right thing". This last one is very hard to measure.
This workshop will start with everyone putting on the table the metrics that you use (bottom up). Then we'll describe the dimensions that we think need to be covered (top-down). Placing the raw metrics into this dimensions and looking for gaps. The work that follows will attempt to fill in those gaps.
