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Modern Management Methods: Lean Kanban North America 2014 has ended
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Thursday, May 8 • 9:00am - 10:30am
Intro to Customer Development Workshop

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Customer Development is the core of Lean Startup, and it is probably the least understood part of it all. We are notoriously bad at interviewing customers, yet alone finding them. How do the practices and metrics differ if we are a B2C startup or a B2B enterprise organization?

 In this interactive workshop, we’ll walk through Customer Discovery and Customer Validation practices to generate awareness of our confirmation biases. We’ll learn how to screen for the right customer segment and then how to interview without pitching our solution or asking closed ended questions. Afterwards we’ll practice theming our feedback to generate insights for future experiments.

 We'll also introduce quantitative and qualitative metrics to help you determine whether or not you’ve validated your assumptions. We’ll wrap up with some insightful Q&A around using these practices in both startups and large enterprise organizations.

Speakers
avatar for David Bland

David Bland

Neo Innovation
David helps organizations change how they create and deliver value. He’s advised teams responsible for millions of dollars of revenue to embrace the shift from “can we build it” to “should we build it”. When he’s not advising Silicon Valley Startups and the Fortune 500... Read More →


Thursday May 8, 2014 9:00am - 10:30am PDT
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